Our Services.
The ROI of Customer Feedback
Demonstrating how the use of customer UI/UX design, data, sentiment analysis, and user research can unlock the keys to connecting brands with their customers. Our strength is guiding brands to see their digital customer experience through a new lens..
Competency
Our team of advisors perform various aspects of customer strategy, UX design, transformational interfaces, field research, and analysis. Whether supporting existing strategies, or developing new ones, this iterative approach spans from concept exploration to product development. Our goal is to determine the needs of customers and tailor solutions to the brand’s objectives, while continually seeing change as opportunity.
Our Approach
Through the use of industry leading methodologies, our team analyzes, evaluates, and develops customer insights, which yield actionable findings to guide brands in developing continuous innovation, industry leading digital products, and engaging services.
Beyond Design Thinking
Our Design Thinking practice provides a framework in which to begin to see the evolution of your customer journey. However, beyond the standard methodology lives the concept of creating a continuous improvement environment within your product development ecosystem and service offerings.
EMPATHY.
Understanding your current customer experience.
Customer Interviews
Field Research, Ethnography
Current State Journey Mapping
Persona Development
DEFINE THE PAIN.
Human-centered design and problem evaluation.
Customer Pain & Sentiment Analysis
User Perspectives, Voice of the Customer
Product Gap Analysis
Competitive Analysis
Correlate Quantitative & Qualitative Data
IDEATE.
Discover the possibilities in your brand.
Ideation & Brainstorming
Concept Development
UX Design Strategies
Digital Design
Create Transformational Interfaces
Future State Journey Mapping
Evaluate and Continuously Improve
Creating models where brands can continue to evaluate their return on investment, customer experience, and opportunities that loom on the horizon. Providing transformational paths by integrating change management and key employee interactions.
Prototype.
Creating and piloting low fidelity solutions.
Concept Creation
Rapid Solution Modeling
Digital Design Strategy
Low Cost, Low Fidelity Concepts
Mid-Fidelity Testing Candidates
Test.
Examining the viability of solutions and new products.
Virtual Testing
Focus Groups
Remote Collaboration
Pilot Testing
Filtering & Feasibility
Improve.
A practice of continuous improvement, and preparing teams for change..
Product & Market Shifts
Iterative Business Strategy
Customer Sentiment Analysis
ROI Validation
Competitive Landscape
“Change is opportunity if we embrace, without ego, new perspectives, methods, and new voices to chart the future”
— Waves Mowatt-Kane