DREYFUS
CONSULTING
GROUP
DCG represents a team of dedicated consultants committed to developing forward thinking and dynamic user experience digital design strategies. While we guide innovation for both start-ups and well-oiled brands, we demonstrate our commitment to leading what’s next in customer experience strategy.
Co-Creation
The value of customer feedback is that you have customers who care enough to want to make your brand better. That connection represents a partnership that will allow your products and services to more fully integrate into the lives of your customers. Are you willing to listen to your customers to make these connections? Are you willing to partner with your customers to co-create products more innovative than you might have imagined on your own? Let’s connect.
HUMAN CENTERED DESIGN
Imagine you place an order online, but you never receive confirmation. The order was not acknowledged or confirmed by the brand until you reached out via phone/chat. You then wait an additional 10 minutes to connect with an agent to confirm your order. When the confirmation email arrives (finally), there is no delivery or tracking information provided. The design of that experience clearly did not place your very human needs at the center.
DCG’s human centered design marries both the customer’s needs and business goals, to deliver an optimal strategic service model. The tenets below represent the principles of DCG’s approach to Human Centered Design.
Empathize
Keeping the customer experience in the forefront by uncovering both customer pain and their unique perspectives.
Define & Ideate
Defining customer pain, target root cause, devise digital strategies, create transformational interfaces, prepare for change, and embrace new solutions.
Prototype & Test
Developing new ideas, test small UI concepts, evaluating digital opportunities, and discovering new insights for digital product development.
Improve
Developing an ecosystem of innovation and change, while allowing products to continually evolve as we seeking co-creation with customers.